Cracked Surface

jamieson giftbox + display


Tools Used


Project Scope

Jamieson was looking to sell limited edition care packs in retail stores. The design of the box should look premium and be structurally sound without costing too much to produce.

Jamieson is an international pharmaceutical brand that produces essential vitamins at affordable prices. Since they produce a variety of vitamins that could be sold as a gift pack, Jamieson was looking for a premium looking gift box that could fit on a retail shelf and in a half pallet corrugated display. The box and display design would be presented to the customer's marketing team and be used as a concept for retail presentations. A physical printed sample filled with product was sent to Jamieson for presentation purposes.


I had 2 weeks to design and print a packaging sample for Jamieson's presentation 



  • Structural Testing

  • Graphic Design

  • Packaging Dieline Design

  • Approving packaging specs and samples for production

Design and present a full colour packaging mockup  that could be used for marketing/sales

Process + Deliverables

I teamed up with the Jamieson account manager, CSR, and structural designer to design a branded gift box and marketing presentation that met their project requirements.

To make this project successful, I teamed up with the account manager, the quoting team, CSR team, and structural designer to create a detailed project brief. To begin, we gathered project requirements and customer expectations to help us to determine the structural requirements, box design and display. After completing the design and presentation, we submitted a final dieline, marketing presentation of the display and gift box with graphics, full quote based on their estimated quantities and lastly a printed quality sample that was tested for structural integrity and ready to give to the customer for marketing presentations.

Design Sketch Desktop

Gift Box Concept

The final box design included graphics that matched Jamieson's brand, a foil stamp, and a diecut window with an acetate sheet on the front to showcase the products inside.

The paperboard box included a tuck end with an auto bottom with flexo printed graphics on 24 pt. matte paper. It also featured a gold foil stamp at the top left and diecut opening on the front to give the box a premium finish while allowing customers to see the product inside. Since the diecut window is very large, we added an acetate sheet to prevent customers from removing the products or having the products fallout in-store.


Half Pallet Corrugated Display Concept

The corrugated display was designed to hold the gift boxes on 3 sides. I designed the display to include Jamieson's brand colours and trademark graphics so customers can quickly and easily recognize the brand.

The corrugated half-pallet display was flexo printing on B-Flute oyster over kraft corrugate. It features 3 sides that can hold the gift boxes and graphic panels to showcase the brand. It also includes a pallet skirt that covers the skid pallets under the display and a top cap to hold the display together while covering unfinished edges